BioNexus
BioNexus
BioNexus is a resource committed to supporting healthcare providers (HCPs), patients, and caregivers throughout each step of treatment with their cell therapies.
BioNexus is a resource committed to supporting healthcare providers (HCPs), patients, and caregivers throughout each step of treatment with their cell therapies.
ROLE
UX/UI Designer
TAGS
UX Design
Healthcare
DURATION
6 weeks
Project Brief
BioNexus is part of a major healthcare brand pioneering cell and gene therapies, such as Chimeric Antigen Receptor T-cell therapy (CAR-T cell therapy) in India. CAR-T cell therapies utilize genetically modified human immune cells to combat cancer.
BioNexus is part of a major healthcare brand pioneering cell and gene therapies, such as Chimeric Antigen Receptor T-cell therapy (CAR-T cell therapy) in India. CAR-T cell therapies utilize genetically modified human immune cells to combat cancer.
To launch their new vertical, BioNexus, they wanted a web solution capable of providing users with details about their latest products and healthcare solutions.
To launch their new vertical, BioNexus, they wanted a web solution capable of providing users with details about their latest products and healthcare solutions.
Additionally, BioNexus aimed to design a dashboard for tracking and bringing together its registered hospitals and doctors, which will utilize its product. This dashboard will assist them in providing personalized healthcare solutions to their patients depending on their type of cancer.
Additionally, BioNexus aimed to design a dashboard for tracking and bringing together its registered hospitals and doctors, which will utilize its product. This dashboard will assist them in providing personalized healthcare solutions to their patients depending on their type of cancer.
Finally, the client also aimed to make this portal an educational platform, providing knowledge resources to doctors and patients.
Finally, the client also aimed to make this portal an educational platform, providing knowledge resources to doctors and patients.
Sitemap
The main objective was to design a solution keeping a specific user group in mind: doctors, caregivers, and patients. The website made it easier for healthcare providers to learn about BioNexus, a Car-T cell product.
Similarly, patients would be able to find treatment options based on their cancer type and even locate their nearest treatment centre for further aid.
The main objective was to design a solution keeping a specific user group in mind: doctors, caregivers, and patients. The website made it easier for healthcare providers to learn about BioNexus, a Car-T cell product.
Similarly, patients would be able to find treatment options based on their cancer type and even locate their nearest treatment centre for further aid.
How we can help doctors, Healthcare providers and patients?
When considering a web design solution for a healthcare brand, it is crucial to understand the urgency of doctors and patients. If a patient needs specific advice or has to look for a particular disease, it should be simple to find the correct information. Similarly, if a doctor is looking for a resource, it should be readily available.
When considering a web design solution for a healthcare brand, it is crucial to understand the urgency of doctors and patients. If a patient needs specific advice or has to look for a particular disease, it should be simple to find the correct information. Similarly, if a doctor is looking for a resource, it should be readily available.
Three main pillars for our approach
Ease of Use
Content should be easily accessible to doctors and patients.
Accessibility
Readability and accessibility considering all age groups.
Trust
Building trust within the Indian audience using similar imagery.
Few Designs
Conclusion
The design took multiple iterations as it was vital for me and the supporting team to understand the importance of such a website in people's lives. While researching for the website, I discovered how crucial it is to empathize with cancer patients and healthcare providers. Understanding that someone may be struggling and they could visit this website with hope was our top priority.
The design took multiple iterations as it was vital for me and the supporting team to understand the importance of such a website in people's lives. While researching for the website, I discovered how crucial it is to empathize with cancer patients and healthcare providers. Understanding that someone may be struggling and they could visit this website with hope was our top priority.