Mizo Belfast
Mizo Belfast
Mizo Belfast is a vibrant Asian street food restaurant located at Belfast. It’s known for its lively atmosphere, bold flavors, and cultural authenticity, offering a unique dining experience inspired by Asian culinary traditions.
Mizo Belfast is a vibrant Asian street food restaurant located at Belfast. It’s known for its lively atmosphere, bold flavors, and cultural authenticity, offering a unique dining experience inspired by Asian culinary traditions.
ROLE
UX/UI Designer
TAGS
UX Design
Restaurant
DURATION
2 weeks
Problem Statement
The website had a poor design with just a hero banner and a basic booking form, lacking brand colors and aesthetic appeal.
The website had a poor design with just a hero banner and a basic booking form, lacking brand colors and aesthetic appeal.
It lacked interactivity, with no engaging elements like menus or vouchers, making the user experience static and uninteresting.
It lacked interactivity, with no engaging elements like menus or vouchers, making the user experience static and uninteresting.
Accessibility issues were prevalent, as the non-responsive design and poor mobile optimization alienated 80% of users accessing the site.
Accessibility issues were prevalent, as the non-responsive design and poor mobile optimization alienated 80% of users accessing the site.
Low engagement resulted from the unappealing and non-functional design, leading to minimal traffic and bookings, hindering the restaurant’s online growth.
Low engagement resulted from the unappealing and non-functional design, leading to minimal traffic and bookings, hindering the restaurant’s online growth.
Styleguide
The main objective was to design a solution keeping a specific user group in mind: food enthusiasts, casual diners, and event planners. The website made it easier for customers to explore Mizo Belfast’s vibrant street-style menu, discover popular dishes, and understand the restaurant’s unique dining experience.
Similarly, users could easily book reservations, generate vouchers for discounts, and locate the restaurant for visits, ensuring a seamless and engaging experience for all.
The main objective was to design a solution keeping a specific user group in mind: food enthusiasts, casual diners, and event planners. The website made it easier for customers to explore Mizo Belfast’s vibrant street-style menu, discover popular dishes, and understand the restaurant’s unique dining experience.
Similarly, users could easily book reservations, generate vouchers for discounts, and locate the restaurant for visits, ensuring a seamless and engaging experience for all.
Solutions Implemented
Incorporated bold, vibrant visuals and brand colors to reflect Mizo Belfast’s energetic vibe.
Incorporated bold, vibrant visuals and brand colors to reflect Mizo Belfast’s energetic vibe.
Simplified navigation with a sticky header and clear sections: Menu, Vouchers, Reservations, and Contact.
Simplified navigation with a sticky header and clear sections: Menu, Vouchers, Reservations, and Contact.
Organized the menu into clear sections (e.g., Starters, Mains, Desserts) with high-quality images and descriptions.
Organized the menu into clear sections (e.g., Starters, Mains, Desserts) with high-quality images and descriptions.
Created a user-friendly page for generating vouchers by entering an email address.
Created a user-friendly page for generating vouchers by entering an email address.
Ensured the website was fully optimized for mobile devices, with thumb-friendly CTAs and fast load times.
Ensured the website was fully optimized for mobile devices, with thumb-friendly CTAs and fast load times.
Simplified the booking inquiry process with a clean, intuitive form that reduced user friction.
Simplified the booking inquiry process with a clean, intuitive form that reduced user friction.
Results & Impacts
500+ Bookings
Bookings saw a considerably increase in just 3 months
3200+ Visitors
Attracted 3200+ unique visitors within 3 months.
90%
90% of the user base now originate from mobile devices.
Few Designs
Conclusion
The redesign successfully transformed Mizo Belfast’s digital presence, aligning it with the brand’s street-style identity and improving user engagement. This case study highlights how a user-centered, aesthetically appealing redesign can significantly boost engagement, bookings, and overall brand perception for a restaurant like Mizo Belfast.
The redesign successfully transformed Mizo Belfast’s digital presence, aligning it with the brand’s street-style identity and improving user engagement. This case study highlights how a user-centered, aesthetically appealing redesign can significantly boost engagement, bookings, and overall brand perception for a restaurant like Mizo Belfast.